With a new institutional strategic plan in place and a convoluted existing site architecture, the outgoing Whitehead Institute’s website needed to fundamentally change in order to serve its purpose as an educational tool to grow its community and influence for greater scientific exploration and impact.
Therefore, in partnership with Area17, our digital strategy process started at the ground level and worked up toward a completely reimagined plan for Whitehead Institute’s website.
The new Whitehead website needed to integrate more than 1,500 web pages into a cohesive digital ecosystem that would engage scientists, students, teachers and staff across all devices.
Creating detailed user profiles became a necessary first step to planning the reimagined site. These personas provided more detailed information about the target audience, what they cared most about, and how we should map and prioritize content.
We architected the new design of wi.mit.edu by focusing on a user-centric content strategy and navigation. Area17 conducted in-depth research and workshops with many university stakeholders to identify universal elements to unify the look and feel of each institute’s page. Our team built a new device agnostic sitemap, integrated Acquia search and launched the website on Acquia AWS infrastructure.
Everybody here is very impressed by and pleased with the new website. It makes great use of our best assets—our photos and our stories. Lisa Girard, Director, Strategic Communications
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Charlie Flanagan / VP Marketing, Building Engines
We evaluated different companies before moving forward with WDB for ArcLight IT's website redesign. I enjoyed working with the WDB team for thier attention to detail, clear expectations, and advanced knowledge of industry and image that I could tap into. WDB team was responsive, available even after our launch for questions, and thoroughly impressed me with their professionalism. I would highly recommend working with WDB.
Bethany Murray / VP Marketing, ArcLight IT
Great company and great experience working with Gil and his team. I really enjoyed being able to make an appointment an go to their office. We were able to go over the design in person, and I was also able to go back later after the site was up and have him explain maintenance issues. Also great to do business locally! Very happy with clean design of site and easy function. Great job guys!